WELCOME TO THE BLOG
Hello! This is where I share insights on smarter marketing for SMEs and 3rd Sector Organisations.
I’m updating content since I relaunched my consultancy in Summer 2025 (having been full time in the 3rd sector).
Here you’ll find real life stories, case studies and practical examples, with as little jargon as possible.
If you’re a Founder, Senior Leader or Marketer looking for ways make your marketing deliver – not disappear down a rabbit hole – you’re in the right place.
Getting a few core systems right can transform your results.
So whether you run a small business, work in a large organisation or you’re just curious about how to make marketing more effective – dive in.
Is Your Business Leaking Customers?
How to Fix a Customer Journey to Increase Sales If you know where to look, the answers are in the...
Just How Productive Is Your Business, Really?
I caught a fantastic Radio 4 programme - Rethink - recently when I was driving home from a swim....
7 Ways to Investigate your Competitors’ Marketing
Follow this very simple framework. The findings will give you hugely valuable insights for your...
What are You Doing to Keep your Leads Toasty? How about Socks? 🧦
If you're a small business looking to get more bookings or sales, you’re likely to have a LOT of...
It was an absolute pleasure to work with Paula. Her knowledge, skills, creativity and experience were an invaluable support to myself and my team.