Take your small business marketing to the next level.
Take your small business marketing to the next level
Small business owners and marketing managers,
if you’re not getting the results you need, try Meta ads.
Only when I started running Facebook and Instagram ads did I discover how easy it is to hook interest and convert, taking sales for one client to 6 figures in 6 months.
My advice? Stop casting a wide net and hoping for the best.
Put your offer in front of the people most likely to want what you sell.
🏹 Discover Unparalled Reach
Meta ads can reach 9 in 10 UK adults through Facebook, Instagram and other placements.
For a small business, that’s a remarkable pool to fish from.
🎯 Unlock Powerful Targeting tools
Target your audience by age, location, interests, behaviours and even major life events.
Find people most likely to take the action you want – like sign up, register, enquire or buy.
🧲 Re-target Interested People
Get back in contact with people who’ve shown an interest. Show ‘retargeting ads’ to people who’ve visited your site or watched a post.
Discover game-changing results
Are you ready to
▫️get 100’s of sign-ups to an event or registrations to a programme?
▫️drive traffic in the thousands to your website?
▫️scale sales?
You’re in the right place.
I bring expert experience to Meta Ads management; from strategy to implementation and from recommendations to reporting.
About Me
I’m a qualified Meta ads strategist.
On one campaign, I helped a client sell out on 2 out of 4 products.
Another client saw 6 figure sales through Meta ads in 6 months.
On another promotion, I set a new record for programme registrations.
I’m certified with Meta as a Meta Blueprint Buying Professional Professional.
(This is ‘one of the most demanding and respected certifications in paid media…
It validates advanced capability across strategy, execution, optimization, and measurement for Facebook and Instagram ads.’)
So, if you want to cut to the chase to scale your business, Meta ads can deliver on your goals.
Jump on call to learn why they are so darned clever, and what they can do for your business.
I offer a free 20 minute consultancy call. Grab yours today.
Don’t even think about Facebook advertising without Paula Gilbert at your side…
Working with Paula has had a fantastic effect on our online sales which have increased fourfold over the last year.
She is brilliant at creating effective paid social media campaigns and I’m thrilled with the increase in sales as a direct result of running Facebook Ads.
My Services will be a Fit for Your Business
…if you’re a service business and your target audience is the general public.
We’ll be a great fit if you get that marketing for a lead is worth the investment.
We’ll be an especially good fit if you:
▪️ Already have a Facebook Page or Instagram feed
▪️ Can provide content for ads – images, video and draft messaging – or work with me to generate this
▪️ Have a budget to generate leads, sales or registrations
▪️ Are keen to invest to see a return
Why use my services:
✔️ Professional ads management services
You get cutting edge Meta ads knowledge without the cost of big agencies.
✔️ A results-driven approach
I’ll provide weekly reports with simple, clear insights and numbers based on the goals you’re after.
✔️ I take the time to understand your business needs
You get a collaborative, personalised strategic approach – so not passed between multiple points of contact.
✔️ Crystal-clear communication and responsiveness
I’ll keep you updated on your account and take the time to explain strategy without complicated jargon.
✔️ I understand smaller business needs
I’ll tailor strategy to your budget for optimal results – unlike agencies who work with large brands.
Cost
The cost?
£850 / pcm per campaign
Please note, where the ads budget is between £1k – £2k, the rate will be £850 plus 10% of the ads budget.
NB, these rates are very affordable compared to agency costs. (Do a quick google!)
You Get:
Pre-Campaign Strategy
- Consultation on objectives
- Analysis of competitors’ offerings in similar field
- Strategy and budget recommendations
- Assessment of traffic and building out target audiences
- Creating and rolling out of a primary campaign
Monthly Ads Management
- Running Meta ads (on Facebook, Instagram and other placements) and tracking success
- Monitoring of data on ads manager
- Management of audiences to ensure pipeline and funnel working
- Implementation of adjustments using advertiser controls
Reporting and Insights
- Reporting of metrics on a weekly basis
- Sharing of recommendations
- Valuable insights into audiences, your customer journey and scaling
- One 20 min call a week
Pre-Campaign Strategy
- Consultation on objectives
- Analysis of competitors’ offerings in similar field
- Strategy and budget recommendations for a primary campaign
- Assessment of traffic and building out target audiences
- Creating and rolling out of a primary campaign
Monthly Ads Management
- Running Meta ads (on Facebook, Instagram and other placements) and tracking success
- Monitoring of data on ads manager
- Management of audiences to ensure pipeline and funnel working
- Implementation of adjustments using advertiser controls
- One 20 min call a week
Reporting and Insights
- Reporting of metrics on a weekly basis
- Sharing of recommendations
- Valuable insights into audiences, your customer journey and scaling